Wednesday, April 28, 2010

Sidhwo - Pay For Love

1/3rd of The Swiss = Sidwho

Sid is known in faraway mystical disco lands for his brand of organic house music, check out this jam below, a remix by Cage & Aviary's Jamie Paton

download courtesy of ultimatelegendbros Future Classic

Sidwho? - Pay For Love (Jamie Paton Edit) by future classic

Wednesday, April 21, 2010

a new mix by DJ SIP CHAMPAGNE

very loosely affiliated with the Really Real movement is "emerging" "industry-based" "deejay" Sip Champagne.

he recently eviscerated this roughly one hour (LP in the old language) mix.

it's interestingly titled You Be You, I Be Me

we asked DJ SIP CHAMPAGNE a few questions to get some insight as to why he chose the tracks he did and where he thinks the future of the industry lies. unfortunately the email landed in his spam folder.

With any luck, he'll post clues as to a tracklist in the comments section

Sunday, April 18, 2010

Ambition is fairly important I think. Everyone has ambition to some degree. Imagine if you didn’t.

What was your first job? Hungry Jack’s? If you had no ambition you’d still be really happy delivering Domino’s pizzas and living with your parents at age 35. I don’t know too many people like that. So why is it that a lot of people start a band or start making music or deejaying or whatever, without any real goals in their mind?

When you got your first gig at the Ed Castle hotel, did you ask yourself afterwards “What do I want out of this?” Fair enough to be happy only going that far. You’ve probably got more important things going on, like a real job or a degree to finish. But some people work a dead end job to fund their glamorous lifestyle of playing guitar in a rock n roll band. Do they ever think whether the sacrifices they’re making are gonna pay off? Or is it like retiring from the SANFL due to injury at age 29 and it suddenly dawning on you that you have no real world skills, no money and no prospects. Pretty heavy huh?

About as heavy as being the same age and thinking back to the highlight of your musical career when you got that gig in Melbourne and there was that dude from that record label there who left halfway through the set. I’m just trying to say that if you want to dedicate a large amount of your valuable time to something, you should probably work out what you want to get out of it and realistically assess how you’re going to go about achieving those goals.

There are a lot of people in the world that spent 20 years playing music and don’t really have anything to show for it. And who knows, if you plan for something, you might even be able to make it happen.

Friday, April 16, 2010

good art

If you want to make it as an artist, you need to make good art.
Good means different things to different people. But in general, people know what they like and people don’t often like crap. You should always make sure everything you put your name to is the best possible product you can create. If you’re not able to create great product, you should stop wasting your own and everyone else’s time. There is absolutely no point in making something that is a poor imitation of what everyone else is doing.

Whether you’re a street press publication in an already overpopulated marketplace or you’re a DJ who has decided to start making your own music. If there are plenty of others doing the same thing you are but better, you should find something else. Music is a funny thing; it’s different to other markets. The first rule of marketing is to find out what people want then figure out what the best way of getting that product or service to them is. Not to create a product then try to make people want it. That never works. But with music, people don’t seem to do it that way. Musicians tend to follow their inspirations and peers, try to do a good job of it and then hope people like it. Maybe a smarter way to do it would be to analyse trends in sound and create whatever is popular. That would seem to make more sense, but, you’re probably not going to find too many artists that wouldn’t think that was a pretty effective way of compromising their integrity. Maybe it’s a matter of striking a happy median between the two philosophies.

As long as the art you create is really good, you’ll probably do okay.